![]() ![]() See our Terms of Service for further information. QuickBooks reserves the right to change pricing, features, support and service at any time.Intuit accepts no responsibility for the accuracy, legality, or content on these sites. ![]() Intuit does not endorse or approve these products and services, or the opinions of these corporations or organizations or individuals. We provide third-party links as a convenience and for informational purposes only. Readers should verify statements before relying on them. does not warrant that the material contained herein will continue to be accurate nor that it is completely free of errors when published. Accordingly, the information provided should not be relied upon as a substitute for independent research. does not have any responsibility for updating or revising any information presented herein. No assurance is given that the information is comprehensive in its coverage or that it is suitable in dealing with a customer’s particular situation. Applicable laws may vary by state or locality. Additional information and exceptions may apply. This content is for information purposes only and should not be considered legal, accounting, or tax advice, or a substitute for obtaining such advice specific to your business. The following tools can help you do it yourself or find a reasonably-priced professional with design chops to do it for you: Once you’ve chosen your colors and fonts, it’s time to whip up a simple logo or other marketing materials. Note the names of fonts that you like and whether you like any special characteristics applied to the font, such as bold or italic. Naming conventions for fonts are a little more straightforward than colors because most have unique names. The main thing to remember is to note the code for the color you like so you can easily find and use it later. These color systems might feel a little technical. HEX: This is a six-digit combination of letters and colors to represent specific colors.Similar to CMYK, this system combines values for each of the three colors to generate the color you want. RGB: This stands for red, green, and blue.This system generates colors based on combined values for each of the four colors. CMYK: This stands for cyan, magenta, yellow, and black.Instead, colors are defined in terms of color systems or codes. Keep in mind that there are too many colors (and shades, hues, tints, and temperatures) out there for each one to have a simple name. When you find a color you like, make note of it. Wondering where to start? Here are a few helpful resources for perusing different colors and fonts: But when it comes to landing on the right ones for your business, you want to make sure you explore all your options. You get it now-your font and color choices carry a lot of weight. But it’s worth remembering that the colors you choose will elicit certain emotions and perceptions whether people are consciously aware of it or not. Of course, it’s not a perfect science-green can also represent envy, for example. This is why McDonald’s, Burger King, Hardee’s, and Wendy’s (to name a few) use red and yellow. Need proof? Fast food chains use color to make you feel hungry. To put it simply, color influences our thoughts-and this often happens subconsciously. For example, red indicates excitement, energy, and passion, while green captures nature, healing, and freshness. Modern interpretations of Jung’s theories attach emotions to specific colors. Context also plays a role in color meaning and effect.Color usually exerts its influence automatically.The evaluation leads to color-motivated behavior.The perception of a color incites automatic evaluation by the person perceiving.Color meaning is based on either a learned meaning or something more innate.He believed that colors carried specific meanings, and he identified six fundamental color principles: Swiss psychologist Carl Jung is considered the pioneer of color psychology. Colors also have staying power-you probably instantly recognize the bold colors of the Google logo or the Home Depot logo’s bright orange. Get this: People make up their minds about products within 90 seconds, with 62–90% of their assessment based on colors alone. What your color choices say about your business ![]()
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